Location: Stanislavsky Electrotheatre (Moscow, Russia)
Dates: 21-23 October 2015

A first of its kind performance combining artistic choreography and cutting edge technologies was staged to reveal the new sedan by BMW. A ballet dancer, his holographic copies and dynamic imagery interacted on stage creating a memorable multimedia performance. Sila Sveta produced the content and video shooting for this award-winning project.

Agency and Concept: Departament Event Marketing
Holographic Setup, Visuals and Shooting: Sila Sveta

Producers: Evgeny Mishin, Alexander Us, Aleksey Rozov, Denis Astakhov
Art Director: Arthur Kondrashenkov
Project Manager: Sveta Yermolayeva
Supervisor: Maxim Chepukhalin
Technical Director: Mursal Mamedov
Designers: Vitaly Babich, Filat Matveev, Sergey Maslov, Daria Shurkina, Nastia Chamkina, Anatoly Belikov, Vitaly Zykov, Alexey Churochkin, Maksim Bitiukov, Polina Sukhanova
Director of Photography: Evgeny Arkhipov
AC: Konstantin Bykovskiy
Technical Engineers: Denis Akopov, Dmitry Masaidov
Stage Director: Philipp Grigorian
Choreographer: Oleg Glushkov
Performer: Denis Medvedev
Music and sound design: Monoleak
Lighting Design: Stepan Novikov



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